About Aletté

So much to do, so little time. This perfectly describes this multi-passionate entrepreneur, Aletté Johanni Winckler. Wife of singer/pastor Heinz Winckler, Aletté has made quite a name for herself as author and business woman. Graduating in journalism, she worked in corporate and wanted to have more freedom. As a trained Image consultant and fashion stylist, she then entered the arena as a TV-presenter and motivational speaker. This led to her writing three self-help/motivational books for women. She co-owns a lullaby childrens’ book range, Lulla-Bible/Lulla-Bybel, which have sold more than 90 000 copies in South Africa, USA, Australia and the UAE, making her a three-time best selling author and songwriter. Her daily devotional for women in Afrikaans, was released in October 2021, and February 2022 saw the launch of her marriage book Kom ons praat oor die huwelik, she so-wrote with her husband.

She hosted her own makeover programme on DSTV Channel 147. As a motivational speaker, she travels the country to challenge toxic mind-sets and inspire people to reach their full, God-given potential. Her fun-filled personality and unique sense of humour, mixed with thought provoking truths and heartfelt authenticity about her own issues and struggles, while addressing everything she’s passionate about, leaves the audience profoundly impacted and wanting more.

In 2017 she became the owner and CEO of The South African Image Academy and after writing her international exams and handing in her image portfolio with the AICI, became the first Internationally Certified Image Consultant Trainer in South Africa. This gives her the opportunity to train professional image consultants all over the world, to influence women and men worldwide. Aletté has also initiated an APP called “the Pocket Stylist” that revolutionised the Image Industry. In 2021 she launched the Online Toolkit to give image consultants the ability to see clients online, when human connection was so limited.

Her entrepreneurial gift shines through in the many enterprises founded and chaired by her. In March 2022 she is launching a collaborative clothing and accessory range, Palette CollectiW and Co, to provide her clients with attire in the style and colour that is best suited for them.

Her latest enterprise, The Confidence Co, focusses on soft-skill training in self development. Girl-School presents training in finishing and etiquette for girls, tweens and teens.

Her first love is God and then her husband, Heinz. They are the proud parents of three beautiful primary school boys: Lian, Simeon & Reuben and an amazing little girl, Alannah. The family is blessed in Somerset West.


Image & Style History and Experience

Aletté-Johanni Winckler’s passion for style started at a young age, and even as a (broke) Journalism student at RAU, she always found a way to look classically stylish. As soon as she started earning her own money in corporate as a marketer and manager, a great deal of it was spent on the most beautiful of outfits. It was during her travels to the USA, Japan, Canada and Europe with her husband, Heinz Winckler (first SA Idols winner 2002), that her dream of making styling a career became more vivid.

Once back in SA and after extensive research, she enrolled in a course at the then internationally acclaimed SOUTH AFRICAN IMAGE COMPANY. Here, Aletté mastered the ins and outs of Style & Colour Analysis, Fashion Styling, Corporate Style, Wardrobe Recovery and Personal Shopping and received the qualification of Certified Image Consultant and Stylist.

She has seen hundreds of clients one-on-one. A few of her style and color clients include Mrs United Nations International (Kona Brown), 2nd place Mrs United Nations (Lily Geerdts), Lindi Niemand (Ester Musical 2011), Chireze Hoogendyk (wife of Elvis Blue), Marli Lategan (2nd Place SARIE Voorblad Kompetisie 2011), Lady Hester Martin (wife of Sir Bob Martin) and Judge Sisi Kamphepe (Justice of the Constitutional Court). She also styled the cover page of “Intiem Tydskrif” for a few years and has done styling for Huisgenoot/You, LIG Tydskrif, SARIE Tydskrif, Finesse Tydskrif, You Diets, and Get-it magazine. S She has also styled Lika and Clyde Berning (Binnelanders, Vrou soek Boer, Liefling), James and Anel Alexander (Egoli, Semi-Soet, Discreet, The Wild and 7de Laan), Zetske van Pletzen and Altus Theart (7de laan, Getroud met Rugby,

Tree Aan and Binnelanders), Angelique Gerber and Ben-G (Angeligue & Jnr., 7de Laan, Boer soek ‘n vrou), Arno and Lizani Jordaan (Afrikaans Pop Singer), Jakkie Louw (Pop Singer) and wife Anel, Lindi Strydom and husband Sakkie (DKNT gospel, Geloof, Hoop en Liefde, Egoli, Groot Ontbyt), Bertha Le Roux (7de Laan) and husband Carel, ROMANZ and Lynne de Jager (Mrs SA 2011/12).

Other styling projects under her belt include CD cover shoots for Heinz Winckler, Joe Niemand and Manie Jacskon and event styling for Night of Light (Joe Niemand, Coleske and Band) and Luidkeels Oorgegee recording with Retief Burger and Leza Liversage.

Her biggest styling job to date was dressing Nadia Beukes in 58 outfits for the 8th season of kykNET’s biggest show “Boer soek ‘n Vrou”.  For her own book, “Trek aan met Selfvertroue” Aletté had the honour of styling the likes of Dorette Potgieter (SA Actress), Simoné Nortmann (SA Actress), Andriëtte Norman (SA Pop Singer), Karien Basson, (Tygerberg 104FM) Je-Anie Swiegelaar (SA Actress), and Liza Brönner (SA Pop Singer).

Aletté birthed and recorded a few episodes of an online style program called, aitSA! which is available on YouTube.

Another fun project was being the host on the new channel; VIA’s makeover show: “Hou op Wegsteek!” This exciting show has inspired thousands of women nationwide to prioritise themselves and also come for a make-over.

        About Aletté


As a public figure and speaker, Aletté also shares her knowledge with women’s groups, corporates, churches, finishing schools and brides, equipping them with extensive information and guidelines for what works in their specific spheres. To date, Aletté has spoken to over 30 000 people, motivating them in a humorous, fun and entertaining way to find new confidence and giving them the opportunity to fulfill their style and image goals and walk away, filled with confidence and hope.


After the birth of their second son, Aletté wrote 3 children’s books called Lulla-Bible. She co-owns the lullaby range consisting of 4 CD’s, 2 DVD’s. Her Lulla-Bible/Lulla-Bybel have sold more than 90 000 copies in South Africa, USA, Australia and the UAE making her a three-time best seller. It seems like her newest children’s book: “Gediggies vir Vrolike Gesiggies” wants to follow in those footsteps. She has also written 3 self-help and motivational books aimed at women.  The first, “More is Maandag” was published early in 2014. This book was inspired by her regular blog on Sarie.com where she once had the most read and popular blog with more than 80 000 readers. Her 2nd book for women of all shapes and sizes saw the light in November of 2015. “Trek aan met Selfvertroue” is every women’s guide on how to dress for your body type as well as your style personality. The 3rd book “Die Spreuke 31 Vrou” has inspired many bookings for Aletté to speak at ladies event about the same topic. Unfortunately all of these books are out of print. However, her daily devotional “Palet vol Vreugde” was released in October 2021 and her lastest book, “Kom ons praat oor die Huwelik”, co-written with her husband, was published in February 2022.


Aletté comes from a very musical family and started playing the piano at an early age. She was a member of the Mpumalanga Youth Choir and has successfully completed her UNISA Gr. 7 Piano Exam. At University, she was responsible for all the vocal training for “Sangfees”, “Serrie” and all other concerts of her residence and was a member of RAU Choir for three years. Together with her best friend, Sumari Schoeman and Zander Hattingh, they were finalists in the ATKV Crescendo 2003. After University, she continued using her passion for music as a worship leader, on vocals and keyboard, at His People/Every Nation Christian Church. After marrying Heinz, she was very excited to continue feeding her passion for music by performing with him and becoming a published songwriter for his albums. Once she started writing the Lullabies, she couldn’t stop and had never felt more alive in her life. She now leads worship alongside her Heinz at Lovekey Church every Sunday in Somerset West and online.

Some things you may

not know about me


I love chewy and crunchy sweets like wine gums and honeycomb


I have one fluffy black fur baby named Pablo


I am very competitive


I can play piano and a little bit of the recorder


My husband and I pastor LoveKey church in Somerset West/Online


My favorite drink is sparkling water


I am a pencil person - I only sign contracts in pen


I am the highest qualified image consultant in Southern Africa


I have more than 200 pairs of shoes


I have been to 31 countries & 33 American States


I consulted over 1000 clients on colour & style


I was first in SA to do Look of the Day #lotd #ootd


I sometimes (often) "midnight snack" on Froot Loops soaked in milk 😉


I had the privilege to give natural birth to 4 babies, each over 4 kg


The Flare Factory

The Flare Factory is the umbrella company under which several companies create capacity for others to blossom. Although we operate with flair, there is a holding company flaring out over five companies.

These five spokes currently consist of Aletté-Johanni Winckler Inc. as well as the following companies:

SA Image Academy

SA Image Academy was born out of a need to train up image consultants to duplicate what Aletté had already done so successfully. Presenting both in-person training as well as online training this ever-growing academy is championed by the Academy Queen, Chené Jones.


Pocket Stylist

The need arose to provide image consultant clients a lasting tool with their specific colour and style results, Aletté developed an app to provide the information to the client to take home with them. This soon exploded into an interactive app called the Pocket Stylist, currently in the final development phase.


Palette CollektiW & Co

Palette CollectiW & Co. addresses the needs of our clients for colour and style-specific clothing. In collaboration with local clothing designers, Aletté is launching a clothing brand to provide clients with clothes and accessories, matching their assessment results by an image consultant. 


The Confidence Co.

As of January 2022, the fifth spoke was added. The Confidence Company presents training in discovering and developing individuals of all ages. Girl-School addresses a unique beauty in finishing and etiquette.



Dare to find your flair in how you think and what you wear!

LoveKey Church

LoveKey Church is an independent, local Bible-based Christian fellowship based in Somerset West, Cape Town, South Africa. It was founded by Heinz and Aletté Winckler and it is led by them, their family and leadership team. The vision of the church is to see healthy families build a healthy nation, one family at a time.

The mission: to be a place where people can Encounter God, Align with His Purposes in order to Reign in life and help others to do the same.

Currently gathering every Sunday 09:30 at Somerset West Primary’s After-Care Center. You can also watch their services online at https://lovekeymission.com/partner, Lovekey Church on Facebook, at https://youtube.com/c/LoveKeyChurch on Youtube or listen to the podcast on your favourite platform.

Brands I work with